Investor overview · October 2026
Stop losing hours to manual vaccination and recall reminders
Vaxnudge is a product in development for Independent Veterinary Clinics.
The problem
Independent Veterinary Clinics
For independent vet clinics still printing, stamping and mailing reminder postcards instead of having reminders handled automatically.
- Doing reminders by snail mail took one clinic over 5 hours a month.
- Staff were stamping over 300 postcards a month just to remind clients about appointments.
- Printing, stamping and mailing hundreds of reminder postcards every month eats staff time that could go toward patients.
In their own words
Real quotes from the people who have this problem
When I was doing reminders with snail mail it took me over 5 hours.
I'm also not sending post cards out monthly and it has saved me a lot of time not stamping over 300 cards a month.
The staff time saved and postage/postcard expense saved in processing manual reminders alone is worth the cost of [Competitor].
The evidence
Researched before anything is built
How it scores
1 documented complaints about the tools they use today
Based on 4 direct quotes from 1 public site, each recorded with its source. Scores are 1–5, rated from that evidence.
The product
Vaxnudge
Vaxnudge switches your clinic from postcards to automated SMS and email reminders. We set up the reminders your practice software already supports (or connect an SMS sender if it doesn't), write the templates, and check every month's sends and bookings.
- 01
Book a 30-minute call and tell us which practice software you use.
- 02
We switch on and configure your reminders, write the vaccination and recall templates, and test them on real patients.
- 03
Each month we check what was sent and what got booked, and fix anything that slips. No postcards to stamp.
Market size
TAM, SAM and SOM
- TAMTotal market
- A$1.3M a year3,793 veterinary businesses in Australia (2025) × A$348 a year, plus a A$299 setup each. IBISWorld ↗
- SAMServiceable market
- A$396K a yearAn assumed 30% still sending some reminders by post or by hand.
- SOMObtainable in 3 years
- A$7.9K a year2% of the serviceable market — about 23 clinics — within three years, plus their setup fees.
Sizes assume the working price of A$29 a month (A$348 a year) after a A$299 setup, which isn't validated yet. The 30% and 2% shares are assumptions, not forecasts.
Competition
What they use today, and where it falls short
| Today’s option | Set up for you | Uses your existing practice software | Sends and bookings checked every month |
|---|---|---|---|
| Practice software's built-in remindersSomeone at the clinic has to set up the templates and keep checking they send. | No | Yes | No |
| Pet-owner communication appsA new platform for the clinic and its clients to adopt. | Partly | Partly | –Not known |
| Bulk SMS servicesLists, templates and timing are all yours to manage. | No | Partly | No |
| PostcardsHours of printing, stamping and posting every month. | No | Yes | No |
| VVaxnudgeswitches the clinic from postcards to SMS and email using the software it already has, with the templates written and every month's results checked. | Yes | Yes | Yes |
Business model
A one-off setup, then monthly monitoring
The setup is done for the clinic; the monthly fee covers checking sends and bookings.
Go to market
How we reach them
- NowThe founding-access page is live, with a Google search ad campaign built for vet clinic managers.
- NextVeterinary practice-manager groups and conferences.
- LaterPartnerships with practice software vendors, offering setup to their clinics.
Where we are
Validating demand before building
- Problem researchReal complaints collected from public sources and scored
- Demand test · nowFounding-member applications open at vaxnudge.thinksimple.app, with a targeted search ad campaign built for it
- BuildOnly if the demand test shows people will sign up
Signup numbers will be shared here once there are enough to mean something.
Get in touch
Interested in backing Vaxnudge?
We’re happy to talk through the research, the demand test and the plan.
For information only. This is not an offer of securities or financial advice. Vaxnudge is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.